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UNDERSTANDING PEOPLE
What we do
What we do
CW7 is a Market Research company based in São Paulo - Brazil with an international scope.
We develop exclusive market indicators, generating strategic insights by understanding the MOTIVATION of behavior.
In 2006 we started our activities, with a team of young professionals specialized in public opinion, consumer experience and neuromarketing.
In a short time we were already working for large companies in different segments in Brazil and worldwide.
CUSTOMER EXPERIENCE
CUSTOMER EXPERIENCE
Consumer Attitude and Behaviour
Market Trend
Concept Perception
Consumer Profile | Personas
Consumer Satisfaction
Non-Consumer Satisfaction
BRAND | PRODUCT PERFORMANCE
BRAND | PRODUCT PERFORMANCE
Market Trend
Concept Perception
Brand Pre-Testing and Post-Testing
Price Pre-Testing and Pos-Testing
Rebranding: Brand Identity Examination
Adequacy of influencers
Demand Potencial
Consumer Profile | Personas
COMMUNICATION PERFORMANCE
COMMUNICATION PERFORMANCE
Campaign Pre-testing
Campaign Post-testing
Media Recall
Audience Segmentation
How we do it
How we do it
Quantitative
Quantitative
Our quantitative research is developed with a qualitative focus, so open questions are deepened for a greater gain of insights.
Household| Intercept
Online | Telephone
Focus Group
Focus Group
Guided or open discussion of an online or face-to-face group to build connections to customers.
Neuromarketing |
Eye Tracking
Neuromarketing |
Eye Tracking
Biometric measurements of the attention captured by an ad. Helps in creating more efficient strategies and developing assertive campaigns.
Neuromarketing |
Implicit Test
Neuromarketing |
Implicit Test
Uncover consumers' true attitude (on a subconscious level) to brands, campaigns, product concepts, packaging designs, etc.
In-Depth Interview
In-Depth Interview
Individual interview (online or face to face) to deepen perceptions.
Netnography
Netnography
The netnographic study brings information about consumer behavior on social networks and the online environment as a whole, generating insights into the changes that are occurring in the way companies and customers relate to each other.
Observational
Empathy Test
Observational
Empathy Test
Natural observation and ability to empathize in order to identify market trends and understand behavior.
Mystery Shopper
Mystery Shopper
We experience and evaluate the consumer's journey in order to direct a better experience related to the brand or service.
Team
Team
CW7 is an international Market Intelligence Company. Our team is composed of Professionals in the areas of Social Science, Data Science, Anthropology, Statistics, Communication, Real Estate, Marketing, Psychology, Journalism and Social Networks.
Board
CÁSSIA P. A . POUSA
Journalist and Advertising Professional - UNIMEP
Specialist in Qualitative Research - ASBPM
Specialist in Statistics at AFSTAT Collhunter of Consumer Behavior and Insights at ESPM
Member of ESOMAR (European Society for Opinion and Marketing Research).
With over 17 years of experience in market research and consumer insights, leading projects of various research methods and data analysis.
Cássia is driven by understanding human behavior and exploring what motivates people.
She always reserve a few seasons in the year to seek new methodologies and market trends traveling through the world.
WALTON POUSA NETO
Business Administrator - UNIMEP Postgraduate in Market Research, Public Opinion and Media - FESP / SP.
Political Scientist - UNINTER.
University professor in the discipline of Public Opinion Research and Marketing at FATEP.
Participation in several congresses in North America, Latin America and Europe.
Walton is fascinated to understand the drivers of behaviour and to seek new empathic listening skills for a deeper understanding of the consumer.
He frequently speaks at conferences, corporations and universities.
Much of his work has developed into longer-term relationships strengthened by the trust he forms with those around him.
MARIA CLARETE PIRES DE ALMEIDA
Specialist in Neuropsychopedagogy - FCE
Psicopedagoga - UNISO
Master in Education - UNISO
Leading several qualitative and behavioral research projects.
Maria Clarete is fascinated to hear people share her stories and loves to target business opportunities with the needs of consumers.
She frequently speaks at conferences, corporations and universities.
VINICIUS TEDESCO
Architectural and Urban Engineer - UNIMEP.
Architectural Technologies Specialist - SAIT Southern Alberta Institute of Technology (Alberta, Canada).
Management and analyst of several real estate projects.
Vinicius has a charismatic personality and his good energy is always contagious among all the people with whom he works and interacts.
His knowledge of the Real Estate market brings the best strategy, analysis and valuable directions to our clients.
Get in touch
Get in touch
We’d love to hear from you with any questions, business challenges or just to say hi.
São Paulo Office
São Paulo Office
Piracicaba Office
Piracicaba Office
Send a WhatsApp!
Send a WhatsApp!
Click on the Whatsapp link below and send us a message!
Send an email!
Send an email!
contact@cw7research.com
Socialize with us!
Socialize with us!
Join Our Team!
Join Our Team!
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
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