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Your project will be developed with the best combination of methods to assist in the challenges of your business.
Your project will be developed with the best combination of methods to assist in the challenges of your business.
Quantitative
Quantitative
Our quantitative research is developed with a qualitative focus, so open questions are deepened for a greater gain of insights.
Household| Intercept
Online | Telephone
Focus Group
Focus Group
Open or guided discussion of an online or face-to-face group. The purpose is to understand perceptions, opinions and feelings in an environment of interaction, building connections with customers.
Neuromarketing |
Eye Tracking
Neuromarketing |
Eye Tracking
Biometric measurements of the attention captured by an ad. Helps in creating more efficient strategies and developing assertive campaigns.
Neuromarketing |
Implicit Test
Neuromarketing |
Implicit Test
Uncover consumers' true attitude (on a subconscious level) to brands, campaigns, product concepts, packaging designs, etc.
In-Depth Interview
In-Depth Interview
Individual interview (online or in person) to deepen perceptions, opinions and feelings, generating value to the strategy.
Netnography
Netnography
The netnographic study brings information about consumer behavior on social networks and the online environment as a whole, generating insights into the changes that are occurring in the way companies and customers relate to each other.
Observational
Empathy Test
Observational
Empathy Test
Natural observation and ability to empathize in order to identify market trends and understand behavior.
Mystery Shopper
Mystery Shopper
We experience and evaluate the consumer's journey in order to direct a better experience related to the brand or service.
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